American Solar & Roofing is the original solar installer in Arizona and we’re growing fast! We are hiring a Marketing Specialist to join our team of passionate climate activists. If you’re a passionate self-starter with a knack for organized planning, digital marketing, and creative content design, American Solar & Roofing is the perfect place to grow your career. Apply today!

Essential Responsibilities

Ultimately, the job of the MS is to ensure all marketing efforts are on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email and point of sale. Our Marketing Specialist will work directly with consultants, COO, and other key team members to implement, create, and maintain marketing ideas and platforms. The MS will work with the Director of Sales and Marketing to develop lead goals and manage incoming leads through the website and other networks.

Responsibilities for Marketing Specialist

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Manage incoming web leads and build campaigns to support lead generation
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums and schedule for release
• Update website with accurate and timely information
• Assist department with the creation of process documents
• Work with external agencies and vendors to execute marketing programs

Qualifications Required

• Bachelor’s degree in business administration, marketing, communications, or a related field
• 3-5 years of experience in marketing
• Proficiency with Microsoft Office programs
• Strong knowledge of CRM tools, such as SalesForce and Campaign Manager
• Strong knowledge of social media tools and programs
• Strong knowledge of WordPress or similar web development tools
• Experience with marketing and analytics tools such as Marketo, Google Analytics, and content management systems
• Experience with Adobe Creative Cloud or similar content creation tools
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills

Physical Qualifications

• Long stretches of time sitting down and using a computer and phone
• Extended periods of time reading a computer screen.
• Repetitive motion for data entry (typing/clicking).
• Ability to climb up and down stairs.
• Ability to work outdoors in different elements for photography and other assignments.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of individuals in this position. American Solar and Roofing is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.