History

American Solar & Roofing began with a bold vision and a passion to radically change the way Arizonans thought about the energy they used, and to give them the power of choice.

Back then, solar energy was still on the fringe, and the prevalent thought was that solar was too expensive and complicated to implement in large-scale for homeowners.

If this sounds familiar, just think of the first Apple computers.

Sean Seitz and Will Herndon got it. As engineers, they knew that not only could it be done, but that it was just plain smart. They were driven by a calling to give all Arizonans a choice in where they got their energy, and to declare independence from the big utilities. There was a better way, and it was solar. So, with steely determination and a hint of rebellion, Sean and Will founded their new company, (originally named American Solar Electric), in 2001 and forged ahead.

Changing the Game
From the very beginning, American Solar & Roofing committed to being an industry leader – one that would educate customers in their energy choices, and then deliver first-class service in design, installation and beyond.

Sean and Will worked tirelessly with legislators and regulators to improve public policy in support of renewable energy and growing Arizona’s economy through clean technology. They worked with the top manufacturers to learn about cutting-edge innovations, and to help drive more advanced technology.

They assembled a team of rock-star professionals who shared their passion and independence, and who were committed to delivering a first-class experience for customers at every step. Then in 2008, propelled by their success, the company expanded by adding roofing to its portfolio of services. It was a natural progression in an industry where a roof’s integrity is vital to any successful solar installation. This addition led to the company’s official name change, American Solar & Roofing, in 2014.

Today, American Solar & Roofing is radically redefining the contracting experience for Arizona homeowners. Led by President & CEO Joy Seitz, the company is entering a new and exciting phase, raising the bar in every aspect of the business.

This attention to quality began while Seitz learned the value of precision and craftsmanship from her family’s mechanical and construction projects growing up. For Seitz, delivering the best quality product in the best manner, with superior customer service is the only way to do a job. It’s upon these values which American Solar & Roofing is forging ahead into a future of endless possibilities.